Coaching is one of the most important, yet under-supported, roles in our game. This survey was created to better understand that reality, directly from the people living it every day.

Aaron Wilbur

Founder, The Coaches Site

About the Report

This End-of-Season Survey from The Coaches Site gathered insights from members of its global coaching community of over 40,000 coaches, including youth hockey coaches across a range of levels, from U6 to Elite, with varying years of experience and roles on the bench.

The survey explored key areas that shape the coaching experience today, including organizational support, pressure to win, parent dynamics, player challenges, and areas of confidence and growth. Coaches were also asked to reflect on what’s improving in the game, what still needs to change, and what advice they would pass on to others.

The result is a snapshot of where coaching stands right now - not in theory, but in the day-to-day reality of those behind the bench.

Key Findings

When asked if their organization sets clear expectations for player development...

0% SAY NO

No53%
Kind of37%
Yes10%

Only 1 in 10 coaches recieves clear development expectations from their organization.

When asked where the majority of pressure to win games comes from...

0%Parents

0%Self-imposed expectations

0%Players

0%Win–loss record

Respondents could select more than one answer, and overwhelmingly chose parents and self-imposed expecations.

When asked what is the biggest challenge you face when coaching today's players...

Attention span0%

Work ethic & commitment0%

Understanding of team play0%

Skill gap0%

Confidence0%

Off-ice distractions0%

Respondents could select more than one answer, and most selected their player's attention span and work ethic.

Explore more findings →

WHAT WE LEARNED

1. Coaches are hungry for support and education

Many respondents credited coaching resources, mentorship, and continued learning as game changers. They want more coach development, practical tools, better technology, and support systems for volunteers.

2. Hockey culture is drifting too far from its purpose

Coaches expressed concern about rising costs, AAA pressure, spring hockey, politics, parent behavior, and a win-at-all-costs mentality replacing fun, development, and community.

3. Coaching is hard, but incredibly meaningful

Despite frustrations, many describedcoaching as deeply rewarding and emphasized that creating a positive, fun experience where kids develop confidence and love the game makesthe effort worthwhile.

Plus much more...

About the Report

Key Findings

DOWNLOAD THE Full REPORT